> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Enhancements to Airbridge Attribution

Here is what you should know about the updates Airbridge has implemented to enhance its attribution.

## Who is subject to the enhancements, since when?

The enhanced Airbridge attribution has been in effect since April 1, 2024, at UTC +00:00. The enhancements, rolled out across all Airbridge customers, do not require additional setup.

## How has the attribution been enhanced?

Airbridge is applying additional attribution rules and machine learning-driven probabilistic modeling to measure performance. This allows Airbridge, even without enough user data such as identifiers, to track conversions more accurately in the following contexts:

* Conversions are from ATT opt-out devices on iOS 14.5 or later
* Conversions are driven by deep links

## Are there changes to my reporting?

With the enhancements, the performance of most ad channels will be measured more. As a result, the attribution data available in Airbridge reports will show higher counts.

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/guides/enhancements-to-attribution" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/guides/enhancements-to-attribution" />