> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ - Creating Tracking Links

This page answers common questions about creating new tracking links, organized by topic. For the basics, see [Understand Tracking Links](/en/guides/understanding-tracking-link) and [Create Tracking Links in the Airbridge Dashboard](/en/guides/creating-tracking-links-on-the-dashboard).

## Understanding tracking links

<Accordion title="Does the tracking link collect events created by bots?">
  No. Airbridge tracking links don't collect events whose User Agent (`browser.userAgent`) contains the following strings:

  * "Slackbot", "datagnionbot", "PhantomJS", "LinkedInBot", "Googlebot", "AdsBot", "bingbot", "YandexBot", "YandexMobileBot", "BLEXBot", "PaperLiBot", "Twitterbot", "TelegramBot"
  * "Java/": used for Android SMS previews.
  * "GoogleImageProxy", "WhatsApp", "Yeti/", "AhrefsBot", "AhrefsSiteAudit", "Applebot", "PetalBot", "Pinterestbot", "Semanticbot", "SemrushBot", "SiteAuditBot", "SiteScoreBot", "SurdotlyBot", "Cincraw", "PTST/"
  * "Mozilla/5.0 (X11; Ubuntu; Linux i686; rv:24.0) Gecko/20100101 Firefox/24.0": used for Samsung SMS previews.
  * "http<span>://</span>naver.me/scrap", "https<span>://</span>naver.me/scrap", "facebookexternalhit", "Facebot", "Ads-Naver", "Discordbot", "SkypeUriPreview", "Yahoo Link Preview", "Yahoo Ad monitoring"
</Accordion>

## Understanding parameters and tracking links

<AccordionGroup>
  <Accordion title="Is there a limit to the number of characters I can enter as a parameter value?">
    It depends on the type of tracking link. Tracking links for integrated channels have no character limit per parameter. Tracking links for custom channels allow up to 128 characters per parameter.
  </Accordion>

  <Accordion title="Are there restrictions on the characters I can enter in campaign parameter values?">
    Yes. You can only use letters, numbers, and the special characters `.` `-` `_`
  </Accordion>

  <Accordion title="My tracking link doesn't have an ad_type parameter. What is the touchpoint type?">
    Some tracking links may not have the `ad_type` parameter. The default for a tracking link without `ad_type` is `ad_type=click`, so the touchpoint type is click.

    For parameter types, see [Tracking Link Parameters](/en/guides/tracking-link-structure-and-parameters).
  </Accordion>

  <Accordion title="What are the parameters under the Publisher?">
    When you create a tracking link for an integrated channel on the **\[Link Generation]** page, parameters such as **Sub-Publisher** and **SubSub-Publisher 1** are added.

    These parameters are pre-agreed between the channel and Airbridge to receive the values the channel provides. You can change them, but we recommend using them as is.
  </Accordion>

  <Accordion title="When I append parameters to the short link, are they also added to the long link?">
    Yes. However, appending a campaign parameter has no effect: the campaign parameter value added to the original link through the short link isn't used anywhere, such as in reports.

    * Short link: https<span>://</span>abr.ge/ouocog
    * Long link: https<span>://</span>abr.ge/@your\_app/channel?ad\_creative=Jeans\_Clothes\&ad\_group=2030\_female\&campaign=Summer\_Sales\&og\_tag\_id=103833519

    If you append the campaign parameter `campaign` and a custom parameter `added_params` to the short link, the same parameters are added to the long link. The appended `campaign=Spring_Sales` isn't used anywhere, and the original value `Summer_Sales` is used instead.
  </Accordion>
</AccordionGroup>

## Creating tracking links in the Airbridge dashboard

<AccordionGroup>
  <Accordion title="What happens to existing tracking links if I stop using Airbridge?">
    When your Airbridge contract ends, the tracking links you created can no longer be used.
  </Accordion>

  <Accordion title="Some destinations aren't available as redirect paths in the dashboard.">
    The Airbridge App mode you select when creating an app determines which redirect paths you can set for tracking links. Refer to the tables below for the paths available in each mode.

    **Production mode (apps released or soon to be released)**

    | Category           | App Store                                                                                 | App (Deep Link)                             | Website                        |
    | ------------------ | ----------------------------------------------------------------------------------------- | ------------------------------------------- | ------------------------------ |
    | App after release  | App store page for the registered service environment, plus web URLs for all environments | Available after you enter deep link details | Available for all environments |
    | App before release | Web URLs for all environments                                                             | Available after you enter deep link details | Available for all environments |

    To set deep links, see [Apply Deep Links to Tracking Links](/en/guides/retargeting-with-deep-links).

    **Development mode (testing, staging, or other apps not measuring performance)**

    | Category    | App Store                     | App (Deep Link)                                                               | Website                        |
    | ----------- | ----------------------------- | ----------------------------------------------------------------------------- | ------------------------------ |
    | Testing app | Web URLs for all environments | Available after you enter deep link details (fallback supports web URLs only) | Available for all environments |
  </Accordion>

  <Accordion title="Can I reuse a short link ID I've used before?">
    Yes. Because a short link ID reflects the tracking link's settings, such as redirection and data collection, grouping by short link ID in reports can split the data for the same ID into before and after the reuse. The tracking link that previously used the short link ID also operates according to the new tracking link's settings.
  </Accordion>

  <Accordion title="Why do I see UTM parameters I didn't add in the redirected web URL?">
    If you don't add any UTM parameters to the web URL entered as the destination, Airbridge adds them automatically when redirecting users. This applies to the web URL for each platform and to the fallback web URL used when deep linking doesn't occur. If you added UTM parameters yourself, only those remain and no others are added.
  </Accordion>
</AccordionGroup>

## Creating tracking links in bulk with the Generator Template

<AccordionGroup>
  <Accordion title="Data collected via Naver Search Ads tracking links doesn't display correctly in the Actuals report.">
    Check whether you entered Korean in the [Generator Template details](/en/guides/creating-bulk-tracking-links). Naver Search Ads and Airbridge encode Korean differently, so Korean may not display correctly. To fix this, wrap Korean words in the ENCODEURL function, or use the copy button in the generator to copy the generated tracking link. For details, see the [Naver Search Ads Help Center](https://saedu.naver.com/help/faq/ncc/view.naver?faqSeq=113).
  </Accordion>

  <Accordion title="An error occurs when I click [Generate Tracking Links].">
    An error message appears when you click **\[Generate Tracking Links]** without entering the App Name and Tracking Link API Token in **\[Required info]**. Make sure these two values match the app name and Tracking Link API Token found in **\[Settings]>\[Tokens]** in the Airbridge dashboard.
  </Accordion>

  <Accordion title="Short links aren't generated in the custom channel template.">
    Check the channel name entered in the **Channel** column of the custom channel template. Short link generation is supported for custom channels only. If you enter an integrated channel available in **\[Integrations]>\[Ad Channel Integration]**, short links aren't generated.
  </Accordion>

  <Accordion title="I want to delete a parameter column I don't use.">
    If you delete a column in the Generator Template, tracking links can't be generated properly. If you have many unused columns, we recommend hiding them with **\[Hide columns]**.
  </Accordion>

  <Accordion title="I want to change parameter values in [Change parameters].">
    You can't enter values in the gray cells in **\[Change parameters]**. To enter a new parameter value, first delete the existing tracking link in **\[Create Tracking Links]**, then create it again with the new value. The change is then reflected automatically in **\[Change parameters]**.
  </Accordion>
</AccordionGroup>

## Tracking link management

<AccordionGroup>
  <Accordion title="Can I delete tracking links in [Link Management]?">
    Yes. However, a tracking link deleted in **\[Link Management]** keeps working normally; it's removed from the **\[Link Management]** list only.
  </Accordion>

  <Accordion title="Can I delete all tracking links at once?">
    Yes. In Development mode, a user with the app Owner role can delete them. Click **Delete all tracking links** at the bottom of **\[Settings]>\[App Settings]** to permanently delete every tracking link created for the app. This can't be undone.
  </Accordion>

  <Accordion title="Why does the tracking link still redirect to the old path after I edit it?">
    Airbridge caches the previous path, so it can take up to 10 minutes for the edited path to apply. Check again after about 10 minutes.
  </Accordion>
</AccordionGroup>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/guides/creating-tracking-links-faq" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/guides/creating-tracking-links-faq" />