> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Appier

<div id="note" />

<Info>
  **Note**

  Depending on the app role assigned, Airbridge users can access the integration features as follows:

  * Access to all features: Owner and In-house Marketer users
  * Limited access depending on the access level granted: Agency and Media Partner users
</Info>

Airbridge supports integration with Appier, including cost integration and agency settings. Owner and In-house Marketer users and authorized Agency and Media Partner users can access Appier campaign data in the Airbridge dashboard.

<Frame>
  <img src="https://mintcdn.com/airbridge-help-center/-YXwApyX5ITmVPA7/images/ca4fk0iik512/4QkuyeI7lLP27DS2x5JkXG/1bcdadb953622223f8f3a223d961ef2f/appier-en.png?fit=max&auto=format&n=-YXwApyX5ITmVPA7&q=85&s=e647b68f4290c5abba72128ea15313e0" alt="appier-en" width="1400" height="800" data-path="images/ca4fk0iik512/4QkuyeI7lLP27DS2x5JkXG/1bcdadb953622223f8f3a223d961ef2f/appier-en.png" />
</Frame>

<h2 id="collecting-data-with-tracking-links">
  Collecting Data with Tracking Links
</h2>

Navigate to **\[Integrations]>\[Ad Channel Integration]** in your Airbridge dashboard and select **Appier**. In the **\[Tracking Link]** tab, you can create and manage tracking links to measure the performance of your Appier campaigns.

For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

* [Creating Tracking Links](/en/guides/creating-a-new-tracking-link)
* [Tracking Link Management](/en/guides/tracking-link-management)

<div id="attention-3" />

<Danger>
  **Attention**

  Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.
</Danger>

<h2 id="attribution-rules">
  Attribution rules
</h2>

In the **\[Attribution Rules]** tab, you can configure the lookback window and attribution window for Appier. Click **Go to edit page** to move to the **\[Management]>\[Attribution Rules]** page, where you can edit attribution rules.

For detailed instructions on configuring the lookback window and attribution window, refer to this [article](/en/guides/setting-attribution-window).

<h2 id="cost-integration-setup">
  Cost Integration Setup
</h2>

Follow the steps below to enable cost integration with Appier.

<h3 id="request-appier-api-key">
  Request Appier API Key
</h3>

Request the API key from Appier. If measuring the performance of multiple apps, request API keys for each app from Appier.

<h3 id="submit-api-key-to-airbridge">
  Submit API Key to Airbridge
</h3>

Submit your Appier API Key to Airbridge to integrate cost data.

1. Navigate to **\[Integrations]>\[Ad Channel Integration]** in your Airbridge dashboard. Select **Appier**.

2. Select the **\[Cost Integration]** tab. Switch on the **Appier Cost Integration** toggle and click **+ Add an account**.

3. Enter your Appier API Key. Click **Done**.

<Frame>
  <img src="https://mintcdn.com/airbridge-help-center/-YXwApyX5ITmVPA7/images/ca4fk0iik512/4cocwBUofsiIlH50DZnGJe/eea9d7a37b25a11816fa782df7ed3785/appier-cost-data-en-01.png?fit=max&auto=format&n=-YXwApyX5ITmVPA7&q=85&s=5dd3ab6f22ce0c51249de72e03fa5614" alt="appier-cost-data-en-01" width="1400" height="800" data-path="images/ca4fk0iik512/4cocwBUofsiIlH50DZnGJe/eea9d7a37b25a11816fa782df7ed3785/appier-cost-data-en-01.png" />
</Frame>

<div id="attention-2" />

<Info>
  **Attention**

  Appier provides the API Key on a company or app basis. If measuring the performance of multiple apps, request API keys for each app from Appier.
</Info>

4. Once the account information is submitted correctly, the Appier API Key is added to the integrated account list. The status will show “Waiting” for up to 4 hours from the time the account is added and will change to “Active” when data is pulled for the first time.

<h3 id="manage-cost-integration">
  Manage cost integration
</h3>

<AccordionGroup>
  <Accordion title="Pause cost integration">
    Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.

    Any data collected before the pause remains available in Airbridge reports.

    Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
  </Accordion>

  <Accordion title="Delete integrated account">
    Select the account from the integrated account list and click **Delete** to remove the account. To re-integrate the account after deletion, set up the integration from the beginning.
  </Accordion>
</AccordionGroup>

<h3 id="integration-status">
  Integration status
</h3>

Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.

For more details on the integration status and data import schedule, refer to the below.

<AccordionGroup>
  <Accordion title="Cost data import schedule">
    * Frequency: Every 4 hours, 6 times a day, starting at 3:00 PM UTC
    * Import times: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM UTC
    * Data range: Past 7 days, from D-1 to D-7

    **\[Last Updated]** shows the last time Airbridge actually received the data.
  </Accordion>

  <Accordion title="Cost integration status">
    <div style={{ overflowX: 'auto' }}>
      <table style={{ display: 'table' }}>
        <thead>
          <tr>
            <th>
              Status
            </th>

            <th>
              Description
            </th>
          </tr>
        </thead>

        <tbody>
          <tr>
            <td>
              Waiting
            </td>

            <td>
              Integration set up successfully. Pending data import. This may take up to 4 hours.
            </td>
          </tr>

          <tr>
            <td>
              Success
            </td>

            <td>
              Import complete. New data received from the ad channel. The **\[Last Updated]** timestamp reflects the latest import.
            </td>
          </tr>

          <tr>
            <td>
              No new data
            </td>

            <td>
              Import complete, but no new data was available from the ad channel. Check again at the next import.
            </td>
          </tr>

          <tr>
            <td>
              Failed
            </td>

            <td>
              Import failed. Possible causes:<br />· The ad channel API is not responding.<br />· The ad account details are incorrect.<br />· The ad channel permissions are not configured correctly.
            </td>
          </tr>
        </tbody>
      </table>
    </div>
  </Accordion>
</AccordionGroup>

<h3 id="view-cost-data-in-airbridge">
  View cost data in Airbridge
</h3>

The data pulled from Appier can be viewed in the Actuals Report and Trend Report using the following metrics and GroupBy options.

<AccordionGroup>
  <Accordion title="Metrics for cost data">
    | Metrics               | Description                                          |
    | --------------------- | ---------------------------------------------------- |
    | Clicks (Channel)      | The number of clicks provided by the ad channel      |
    | Impressions (Channel) | The number of impressions provided by the ad channel |
    | Cost (Channel)        | The ad spend provided by the ad channel              |

    <div id="difference-between-clicks-and-clicks-channel" />

    <Note>
      **Difference between Clicks and Clicks (Channel)**

      Both **Clicks** and **Clicks (Channel)** show click count, but the data source differs:

      * **Clicks**: Collected through Airbridge tracking links
      * **Clicks (Channel)**: Provided by the ad channel

      Any metric with **(Channel)** in its name represents data provided by the integrated ad channel. The same applies to **Impressions** and **Impressions (Channel)**.
    </Note>
  </Accordion>

  <Accordion title="GroupBys for cost data">
    <div id="note-2" />

    <Info>
      **Note**

      Use the groupBys below to break down cost data in Airbridge reports. Available groupBys vary by ad channel.
    </Info>

    #### **Touchpoint**

    | GroupBy     | Description                                                      |
    | ----------- | ---------------------------------------------------------------- |
    | Channel     | The media source of the winning touchpoint                       |
    | Campaign    | The name of the campaign of the winning touchpoint               |
    | Campaign ID | The unique ID assigned to the campaign of the winning touchpoint |

    #### **Device**

    | GroupBy | Description                        |
    | ------- | ---------------------------------- |
    | Country | The country code of the device     |
    | OS Name | The operating system of the device |

    #### **Event Datetime**

    | **GroupBy**            | **Description**                                                      |
    | ---------------------- | -------------------------------------------------------------------- |
    | Event Hour             | The hour the event occurred in a 24-hour format                      |
    | Event Date             | The day the event occurred (YYYY-MM-DD)                              |
    | Event Year             | The year the event occurred (YYYY)                                   |
    | Event Month            | The month the event occurred (MM)                                    |
    | Event Week             | The week the event occurred (WW)                                     |
    | Event Day of the month | The day of the month the event occurred (DD)                         |
    | Event Day of the week  | The day of the week the event occurred in three-letter abbreviations |
  </Accordion>
</AccordionGroup>

<h2 id="postback-settings">
  Postback Settings
</h2>

In the **\[Postback]** tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation.

For more details on postback settings, refer to this [article](/en/guides/postback-settings).

<h2 id="attention">
  Attention
</h2>

Read the following information before enabling cost integration with Appier.

<AccordionGroup>
  <Accordion title="Data discrepancy in cost data between Airbridge and Appier">
    The discrepancies in the cost data between Airbridge and Appier may stem from the following reasons.

    ###### Cost data import cycle

    Airbridge pulls the cost data from the past 7 days, every 4 hours, 6 times a day starting at 3:00 PM (UTC). As the updates are not real-time, there may be data discrepancies between Airbridge and Appier, depending on the time of reporting.

    ###### Click data aggregation

    Airbridge and Appier aggregate click data differently. As a result, the **Clicks (Channel)** metric data, which is the click data imported from Appier through cost integration, and the **Clicks** metric data, which is the click data collected by Airbridge, are different. In general, the click count of the **Clicks (Channel)** metric data is larger than that of the **Clicks** metric data. For more details about the metrics, refer to this [section](/en/guides/appier#metrics-for-cost-data) of the article.
  </Accordion>

  <Accordion title="GroupBys for the Cost (Channel) metric">
    The **Cost (Channel)** metric, which shows your ad spend reported by the ad channel, displays value only when used with specific GroupBys.

    Below are the GroupBys that can be used in the Actuals Report to view data with the metric:

    * Channel
    * Campaign
    * Ad Group
    * Ad Creative

    Depending on the data reported, the metric may not display any value even if you use the GroupBys above.
  </Accordion>

  <Accordion title="App time zone and currency settings">
    The data pulled via cost integration is provided by the app time zone and app standard currency set within Airbridge.

    To minimize data discrepancy, align your app’s currency and time zone settings in your Airbridge dashboard and your ad channel’s dashboard.

    * [App Time Zone Setup](/en/guides/set-app-timezone)
    * [App Standard Currency Setup](/en/guides/set-app-standard-currency)
  </Accordion>

  <Accordion title="Campaign details advised not to edit">
    Once the cost integration is enabled, the following campaign details are advised not to be edited to avoid any error in pulling data into Airbridge.

    * Campaign name
  </Accordion>
</AccordionGroup>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/guides/appier" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/guides/appier" />