> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Channel and Campaign Parameters

<Danger>
  This webpage is exclusively for selected customers and should not be shared with others.
</Danger>

Airbridge classifies touchpoints through `channel` and `campaign` parameters.

<Frame>
  <img src="https://mintcdn.com/airbridge-help-center/_NGKKVBuNbX1YSYA/asset/image/touchpoint-channel-campaign-classification-diagram.png?fit=max&auto=format&n=_NGKKVBuNbX1YSYA&q=85&s=5597578e253a30a38aeb76ea3414b104" alt="01-en-dev-channel-campaign-parameters" width="1344" height="860" data-path="asset/image/touchpoint-channel-campaign-classification-diagram.png" />
</Frame>

<em>Parameters used to classify Touchpoints</em>

## Channel Types

Airbridge classifies channels into four main types.

| Channel Type | Description | Channel Examples |
| - | - | - |
| Integrated Channel | Channels that are integrated with Airbridge. The tracking link dynamically receives campaign parameters (e.g. Campaign ID, searched keyword) and postbacks are sent if the channel is utilized.<br />Please refer to this [sheet](https://abit.ly/integrated-channels) for our list of integrated channels. | `facebook.business google.adwords naver.searchad moloco` |
| Custom Channel | A customized channel created and operated by a marketer | `facebook email` |
| Owned Channel | A channel that the advertiser owns (e.g. Advertiser's website with the web SDK installed). Less contribution will be credited than integrated and custom channels. | `airbridge.websdk` |
| Unattributed | No definitive inflow path | `unattributed` |

## Campaign Parameters

| Name | Parameter | Description |
| - | - | - |
| Campaign | `campaign` | Campaign value configured by the marketer or media |
| Campaign ID | `campaign_id` | Campaign ID configured by the marketer or media |
| Ad Group | `ad_group` | Ad group configured by the marketer or media |
| Ad Group ID | `ad_group_id` | Ad group ID configured by the marketer or media |
| Ad Creative | `ad_creative` | Ad creative configured by the marketer or media |
| Ad Creative ID | `ad_creative_id` | Ad creative ID configured by the marketer or media |
| Content | `content` | Contents configured by the marketer or media |
| Term | `term` | Keyword configured by the marketer or media |
| Term ID | `term_id` | Keyword ID configured by the marketer or media |
| Sub Publisher | `medium`(`sub_id`) | Submedia configured by the marketer or media |
| SubSub Publisher 1 | `sub_id_1` | Sub sub publisher 1 configured by the marketer or media |
| SubSub Publisher 2 | `sub_id_2` | Sub sub publisher 2 configured by the marketer or media |
| SubSub Publisher 3 | `sub_id_3` | Sub sub publisher 3 configured by the marketer or media |

<Note>
  **Campaign Parameter Limitations**

  * The following characters are permitted: **lowercase**, **uppercase**, **\_**, **-**, **numbers**
  * Maximum length: 256 characters
</Note>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/developers/channel-and-campaign-parameters" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/developers/channel-and-campaign-parameters" />


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