> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# DeepLink - Report Metrics

The following tables list the metrics available in the Airbridge reports. The metric keys can be found in the [data spec sheet](https://docs.google.com/spreadsheets/d/13ThNnryqRmZQwJVecM8lZ2OB7LzA8s3cwLlQBGpbXLg/edit?curl_id=833c\&og_tag_id=22300\&tracking_template_id=8cae99cca1dc90bc070733824d4a1080\&airbridge_referrer=airbridge%3Dtrue%26event_uuid%3D9ee03fe5-7245-4d61-8cff-50c6c3bc7622%26client_id%3Dd90be189-233a-4da2-9ee8-7e4a9f99f053%26short_id%3Ddataspec%26referrer_timestamp%3D1603329284165#gid=2131918314).

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<AccordionGroup>
  <Accordion title="Touchpoint">
    | Metric | Description                                 |
    | ------ | ------------------------------------------- |
    | Clicks | The number of clicks collected by Airbridge |
  </Accordion>

  <Accordion title="App Event">
    | Metric                        | Description                                                                |
    | ----------------------------- | -------------------------------------------------------------------------- |
    | Events (App)                  | The number of app events                                                   |
    | Unique Users (App)            | The number of unique users who performed any app event                     |
    | Installs (App)                | The number of installs driven organically or by advertising                |
    | Install Users (App)           | The number of unique users who installed the App                           |
    | Deeplink Opens (App)          | The number of opens that occurred through a deep link                      |
    | Deeplink Open Users (App)     | The number of unique users who performed the Deeplink Open (App) event     |
    | Deeplink Pageview (App)       | The number of pageviews after opening the App through a deep link          |
    | Deeplink Pageview Users (App) | The number of unique users who performed the Deeplink Pageview (App) event |
  </Accordion>
</AccordionGroup>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/deeplink-guides/report-metrics" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/deeplink-guides/report-metrics" />