> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# DeepLink - Report GroupBy

The following tables list the GroupBys available in the Airbridge report. The metric keys can be found in the [data spec sheet](https://docs.google.com/spreadsheets/d/13ThNnryqRmZQwJVecM8lZ2OB7LzA8s3cwLlQBGpbXLg/edit?curl_id=833c\&og_tag_id=22300\&tracking_template_id=8cae99cca1dc90bc070733824d4a1080\&airbridge_referrer=airbridge%3Dtrue%26event_uuid%3D9ee03fe5-7245-4d61-8cff-50c6c3bc7622%26client_id%3Dd90be189-233a-4da2-9ee8-7e4a9f99f053%26short_id%3Ddataspec%26referrer_timestamp%3D1603329284165#gid=2131918314).

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<AccordionGroup>
  <Accordion title="Event">
    | GroupBy        | Description                                                       |
    | -------------- | ----------------------------------------------------------------- |
    | Event Category | The name of the event the user triggered.<br />e.g. Install (App) |
  </Accordion>

  <Accordion title="Event Datetime">
    | Name                   | Description                                                                                          |
    | ---------------------- | ---------------------------------------------------------------------------------------------------- |
    | Event Date             | Event Date (YYYY-MM-DD)                                                                              |
    | Event Year             | The year that the event happened                                                                     |
    | Event Month            | The month that the event happened                                                                    |
    | Event Week             | Week number that an event occurred. Week 01 refers to the week with the first Thursday.<br />e.g. 02 |
    | Event Day of the month | Day of the month that the event happened                                                             |
    | Event Day of the week  | Day of the week that the event happened                                                              |
    | Event Hour             | The hour that the event happened                                                                     |
  </Accordion>

  <Accordion title="Event Property">
    | GroupBy               | Description                                                                                                         |
    | --------------------- | ------------------------------------------------------------------------------------------------------------------- |
    | Event Source          | The data source from which the event was collected.<br />- App<br />- Web<br />- Tracking Link<br />- SMS Link      |
    | Event Type            | The parent group of the user-generated event<br />e.g. In-App Event                                                 |
    | Event Name            | The event the user has triggered                                                                                    |
    | Browser Referrer Host | Web browser referrer host<br />e.g. [blog.ab180.co](https://blog.ab180.co/)                                         |
    | App Market Identifier | App Market ID from which user downloaded the app (Android Only)<br />- playStore<br />- oneStore<br />- huaweiStore |
  </Accordion>

  <Accordion title="Touchpoint">
    | GroupBy       | Description                                                                                                                                                                                                                  |
    | ------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
    | Channel       | Channel that generated touchpoints and conversions                                                                                                                                                                           |
    | Campaign      | Campaign that generated touchpoints and conversions<br />(The campaign parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)                                             |
    | Ad Group      | Ad Group that generated touchpoints and conversions<br />(The ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)                                             |
    | Ad Creative   | Ad Creative that generated touchpoints and conversions<br />(The ad creative parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.)                                       |
    | Content       | Content that generated touchpoints and conversions<br />(The content parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.)<br />e.g. Ad copy, slogan, promotion name |
    | Term          | Term that generated touchpoints and conversions, and also refers to ad search keyword.<br />(The term parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.)          |
    | Sub Publisher | Sub publisher that generated touchpoints and conversions<br />(The parameter used by publishers for identifying sub-publishers are provided.)                                                                                |
  </Accordion>

  <Accordion title="Tracking Link">
    | GroupBy                | Description                                                                                                                      |
    | ---------------------- | -------------------------------------------------------------------------------------------------------------------------------- |
    | Campaign Short Link ID | The short ID of the tracking link with the Attributed Touchpoint.<br />(Unique value generated automatically by Airbridge System |
  </Accordion>

  <Accordion title="Device">
    | GroupBy               | Description                                           |
    | --------------------- | ----------------------------------------------------- |
    | Client IP Subdivision | Subdivision by IP Address<br />e.g. California, Seoul |
    | Client IP City        | City by IP Address<br />e.g. Los Angeles, Gangnam-Gu  |
  </Accordion>

  <Accordion title="App">
    | Name             | Description                                                    |
    | ---------------- | -------------------------------------------------------------- |
    | App Version      | Users' App version                                             |
    | App Version Code | App version code for releases or updates on Google Play Store. |
  </Accordion>

  <Accordion title="SDK">
    | Name                  | Description                                   |
    | --------------------- | --------------------------------------------- |
    | Airbridge SDK Version | Airbridge SDK Version (Platform\_OS\_Version) |
  </Accordion>
</AccordionGroup>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/deeplink-guides/report-groupby" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/deeplink-guides/report-groupby" />