- Marketers Guide
- Integration
- TikTok For Business
SAN Integration - TikTok For Business
Airbridge supports integration with TikTok For Business. With the integration, you can measure the performance of your TikTok For Business campaigns and send in-app events collected by Airbridge to TikTok For Business for campaign optimization.
Note
Select "Sub-Publisher" as GroupBy or filter to view the performance of Pangle ads in the Airbridge reports.
Airbridge supports advanced SAN integration with TikTok For Business. With this integration, you can use the SAN API and Airbridge tracking links to measure your TikTok campaigns. Deferred deep links are also supported.
Using the SAN API: Collect data and measure campaign performance based on the users who agreed to provide user identifiers on the advertiser's and ad channel's apps.
Using Airbridge tracking links: Collect data and measure campaign performance based on the users who did not agree to provide user identifiers.
Set up GroupBy as Touchpoint Generation Type and the filter as Channel is TikTok to create a report view that shows the TikTok campaign data by how it has been collected and measured.
Note
In line with the change in TikTok For Business policies, you can no longer use Airbridge tracking links to track TikTok For Business campaigns, effective April 2025. Data collected through existing tracking links will remain unaffected.
Follow the steps below to set up the integration between Airbridge and TikTok For Business.
If you have already created an app, you can skip this section and continue with the next step.
1. Sign in to your TikTok For Business account.
2. In the TikTok Ads Manager dashboard, navigate to [Tools]>[Events].
3. Click Connect data source in the upper left corner, and in the dialog box that appears, select App. Then click Next.
4. In [Download URL], enter the app store URL for each operating system. If the URL is valid, the app icon, name, and ID will appear, and the Next button will be enabled. Confirm the app details shown and click Next.
5. While keeping the TikTok Ads Manager dashboard open, navigate in the Airbridge dashboard to [Integration]>[Ad Channel Integration]>[TikTok For Business], and copy the subdomain from [Subdomain].
6. Return to the TikTok Ads Manager dashboard, go to [Connect to a mobile measurement partner], and select Airbridge. Then, in [Find and insert correct tracking URL], paste the subdomain copied from the Airbridge dashboard.
7. Click Confirm, and your app will be created. You will see the TikTok Ad ID and the in-app event list. To see all in-app events, select All App Events from the drop-down list. Click Done to complete the process and view the app info.
8. If you want to change the app store URL or the tracking links, click Edit. If you have an Android app and an iOS app, you have to create an app respectively for both apps.
The TikTok App ID is a unique ID generated in the TikTok Ads Manager. When you register your TikTok App ID with Airbridge and Airbridge sends a postback to TikTok For Business, your ownership of the app will be confirmed, and the “Verified” badge will appear next to the app name in your TikTok Ads Manager.
1. Navigate to [Tools]>[Events] and click Manage under “App Event.” Select your app from the app list.
2. Click Copy TikTok App ID. If you have both an Android app and an iOS app, you need to copy the TikTok App ID of both apps.
3. In the Airbridge dashboard, navigate to [Integrations]>[Ad Channel Integration] and select TikTok.
4. On the [Channel Integration] page, switch on the [Enable channel integration] toggle.
5. Paste the TikTok App IDs into the respective fields and click Submit. Click Add if you want to add more than 1 TikTok App ID for a single OS. Once the IDs are verified, Airbridge will be connected with the apps that are linked with the TikTok App ID added.
Configure the postback settings in the [Channel Integration] tab to send Airbridge events to TikTok For Business. The Airbridge events sent to TikTok Ads Manager are reported as TikTok events in the TikTok Ads Manager as per mapping configured in the TikTok event mapping list. Through postbacks, you can enrich your data in TikTok Ads Manager and drive insights to optimize your campaigns and create new target audiences.
When switching on the [In-app Postback] toggle on the [Channel Integration] page, the event mapping table between Airbridge and TikTok event will appear. Click Edit to add, modify, or delete events.
Some Airbridge events have [Preset] tags. When selecting such an Airbridge event, a TikTok event will be automatically mapped with the event based on a preset mapping rule. Some of such TikTok events can be used for app event optimization.
Events automatically sent to TikTok For Business when the [Enable channel integration] toggle is on
When the [Enable channel integration] toggle is switched on and the TikTok App ID registered, the following events are automatically sent to TikTok For Business.
Install (install_app)
Deeplink Open (launch_app)
The following table shows the preset event mapping table between Airbridge events and TikTok events.
Airbridge Event | TikTok Event |
|---|---|
Achieve Level (App) | achieve_level |
Ad Impression (App) | ad_revenue |
Add Payment Info (App) | add_payment_info |
Add To Cart (App) | add_to_cart |
Add To Wishlist (App) | add_to_wishlist |
Open (App) | launch_app |
Order Complete (App) | purchase |
Product View (App) | view_content |
Rate (App) | rate |
Search Results (App) | search |
Sign-in (App) | login |
Sign-up (App) | registration |
Spend Credits (App) | spend+credits |
Start Trial (App) | start_trial |
Subscribe (App) | subscribe |
Unlock Achievement (App) | unlock_achievement |
The following TikTok events are events that are not mapped with Airbridge events based on a preset mapping rule. You can map these TikTok events with any Airbridge events as needed.
create_group
join_group
loan_approval
loan_disbursal
generate_lead
inapp_ad_click
create_role
checkout
complete_tutorial
Click Edit to change the event mapping configuration. Click Add event to select an Airbridge event regardless of the "Preset" badge. You can replace the existing events with other events by clicking on the events or delete an event pair by clicking the [delete] icon.
When modifying the TikTok event that is automatically mapped with an Airbridge event with the [Preset] tag, the [Preset] tag changes to the [Preset Off] tag. By clicking Preset, the event mapping is reset to the preset configuration, and the [Preset] tag appears again.
When editing event mapping
Some Airbridge events have [Preset] tags. When selecting such an Airbridge event, a TikTok event will be automatically mapped with the event based on a preset mapping rule. We advise you not to change the preset mapping.
Multiple Airbridge events can be mapped with a single TikTok event. For example, when the event mapping table is configured as shown in the image below, 3 Airbridge events are recorded as "Add To Wishlist" event in TikTok.
The postback settings in the [Postback] tab is the same as the postback settings in the [Channel Integration] tab. The postbacks are used for Advanced SAN integration of TikTok For Business.
TikTok For Business offers App Event Optimization (AEO) and Value-based Optimization (VBO) for ads on TikTok and Pangle. By using AEO, your ads will be targeted to users who are most likely to perform specific app events, whereas by using VBO, your ads will be targeted to users who are most likely to spend the most money on your app. Refer to the table below for more details.
App Event Optimization | Value-based Optimization | |
|---|---|---|
Purpose | Maximizing the number of specific app events | Maximizing in-app revenue |
Target User | Users who are most likely to perform specific app events | Users who are most likely to spend the most money on your app |
Supported Platforms | iOS, Android | Android |
You can send Airbridge events to TikTok For Business via postback and use them for AEO or VBO.
Follow the steps below to enable the App Event Optimization (AEO) using Airbridge events.
1. In the [Channel Integration] tab, switch on the [Enable channel integration] toggle. Then, enable the [In-app Event Postback] toggle.
2. Add the Airbridge events you want to use for AEO to the "TikTok FOr Business Event Mapping" list and map them with the TikTok For Business events as needed. The TikTok For Business events that are automatically mapped with the Airbridge events based on a preset mapping rule can be changed to the following TikTok For Business events.
achieve_level
add_payment_info
add_to_cart
purchase
view_content
search
login
registration
start_trial
subscribe
join_group
loan_application
checkout
complete_tutorial
3. Set up the App Event Optimization campaign in TikTok Ads Manager.
Note
The following conditions must be met to enable VBO.
The ad is targeted to Android users.
At least 30 "Order Complete (App)" or "Ad Impression (App)" events must be sent to TikTok For Business via postback for 7 consecutive days.
At least 1 mediation platform must be integrated with the Airbridge SDK. Note that all values shown in each platform's sample code must be sent. For more details about integrating with mediation platforms, refer to this article.
Follow the steps below to enable the Value-based Optimization (VBO) using Airbridge events.
1. In the [Channel Integration] tab, switch on the [Enable channel integration] toggle. Then, enable the [In-app Event Postback] toggle.
2. Add the following Airbridge events to the "TikTok For Business Event Mapping" list and map them with the TikTok For Business events as shown in the table.
Airbridge Event | TikTok For Business Event |
|---|---|
Order Complete (App) | purchase |
Ad Impression (App) | ad_revenue |
3. Promote your app using the Value-based Optimization in TikTok Ads Manager.
Select the [Attribution Rules] tab to configure the attribution rules, including the lookback window and attribution window. Click Go to edit page to edit the settings.
Refer to this article to learn about the attribution window in Airbridge.
To measure your TikTok campaigns through SKAN, first, you need to set up the SKAN conversion value and then map the TikTok events to the Airbridge events that were used to configure the conversion values. If you skip the event mapping, the SKAN data won't be available in TikTok Ads Manager.
For SKAN event mapping, Airbridge uses the event mapping table in the In-app Event Postback section on the [Ad Channel Integration]>[TikTok For Business]>[Channel Integration] page. Therefore, map the TikTok events to the Airbridge events that were used to configure the conversion values. If the SKAN conversion values are set up using the Airbridge events already mapped to TikTok events, no additional actions are required.
If you use an Airbridge event that is not in the event mapping table to configure the SKAN conversion values, the Airbridge event will appear in the event mapping table, like in the image below. In such as case, click Edit and select a TikTok event to map with the Airbridge event.
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